Frequently Asked Questions

Graff's signature style is characterized by its exceptional craftsmanship, innovative designs, and the use of some of the world's most exquisite gemstones. 

Key elements of Graff's style include bold and glamorous designs, exceptional gemstones, precision and craftsmanship, and innovative settings. Graff's signature style blends opulence with cutting-edge design, creating jewelry that is both timeless and contemporary. 

The Graff Cut is a proprietary diamond cut developed by Graff, designed to maximize brilliance and sparkle through its unique faceting pattern and precise craftsmanship. This cut enhances light reflection and dispersion, creating a dazzling effect that sets it apart from traditional cuts like round-brilliant or emerald. Its exclusive design is meticulously crafted to highlight the diamond's natural beauty, offering a distinctive and exceptional visual appeal unique to Graff. 

Graff’s commitment to sourcing and utilizing the highest quality materials and gemstones ensures that their jewelry pieces are both stunning and exceptional. Graff Jewelry features an impressive array of materials and gemstones, known for their rarity and exceptional quality: 

  • Diamonds: Graff is renowned for its use of high-quality diamonds, including both colorless and colored diamonds. They source some of the world’s rarest and most beautiful diamonds, often featuring exclusive cuts like the Graff Cut. 
  • Colored Gemstones: Graff incorporates rare and vibrant colored gemstones, such as sapphires, emeralds, rubies, and fancy colored diamonds. These gemstones are selected for their exceptional clarity, color, and brilliance. 
  • Precious Metals: The brand uses luxurious precious metals including 18k gold (yellow, white, and rose) and platinum, known for their durability and elegance. 
  • Unique Gemstones: Graff also features unique and lesser-known gemstones, which are chosen for their exceptional beauty and rarity, adding an exclusive touch to their jewelry pieces. 

To care for your Graff diamond jewelry, clean it regularly with a mild soap solution and a soft brush, avoiding harsh chemicals like perfumes and cleaning agents. Store your jewelry separately in a soft pouch or lined box to prevent scratches, and have it professionally cleaned and inspected periodically to ensure settings are secure. Additionally, remove your jewelry before engaging in activities that could cause damage to maintain its beauty and brilliance. 

We guarantee the authenticity of all our jewelry pieces, including Graff diamonds. For your peace of mind, our experts identify a genuine Graff diamond piece by: 

  • Checking for Hallmarks: Authentic Graff pieces have distinctive hallmarks or engravings that indicate the brand. 
  • Examining the Craftsmanship: We look for exceptional craftsmanship, precise detailing, and high-quality settings. 
  • Verifying Documentation: Genuine Graff diamonds often come with certificates of authenticity or detailed documentation. 
  • Consulting Experts: For additional assurance, we may have the piece evaluated by a reputable jeweler. 

If you have any concerns about Graff jewelry authenticity, our team is available to assist and provide verification. 

Graff's luxury and high-jewelry collections differ primarily in terms of design, materials, and exclusivity. While both collections emphasize quality and luxury, the high-jewelry collection is distinguished by its extraordinary exclusivity and artistry, setting it apart from the more accessible luxury collection. 

Luxury Collection: This collection features elegant and sophisticated pieces designed for everyday wear and special occasions. It includes high-quality diamonds and gemstones set in classic designs, often showcasing Graff's renowned craftsmanship and attention to detail. The luxury collection offers accessible luxury with a focus on timeless elegance. 

High-Jewelry Collection: Graff's high-jewelry collection represents the pinnacle of the brand's creativity and expertise. It includes one-of-a-kind pieces featuring rare and extraordinary gemstones, innovative designs, and exceptional craftsmanship. These pieces are often bespoke or limited-edition, highlighting the most exclusive and opulent aspects of Graff's artistry. The high-jewelry collection is characterized by its unique, extravagant designs and the use of some of the world's most exceptional stones. 

Graff's use of rare and colored diamonds enhances the beauty and exclusivity of their jewelry, offering unique hues that make their pieces distinctive and captivating. These diamonds showcase the brand’s creativity and craftsmanship, allowing for bespoke and innovative designs. Additionally, the rarity of these stones adds to the prestige and investment value of Graff's jewelry, making their pieces both visually stunning and highly sought after. 

Yes. Graff pieces are a good investment due to their exceptional craftsmanship, use of rare and high-quality gemstones, and timeless designs. The brand's reputation for creating luxurious and exclusive jewelry often enhances the value of its pieces. Rare and colored diamonds can appreciate over time.  

Additionally, Graff's commitment to quality and unique designs contributes to the long-term desirability and potential investment value of their jewelry. However, as with any investment, the value can fluctuate based on market conditions and individual piece attributes. 

Yes. 47 Jewelry offers a plethora of services including jewelry sizing and customization, jewelry repair, and appraisals for your vintage jewelry. You can find our service page here. We have a full range of jewelry repair and maintenance services. From cleaning and tightening to repairing breaks and resizing, our team can help you. 

Many people may wish to insure their Graff jewelry to ensure it is protected from damage, loss, or theft. To insure your Graff diamond jewelry: 

  1. Obtain an Appraisal: Get a professional appraisal of your jewelry from a certified gemologist or jeweler. This will provide a detailed valuation and description of the piece, which is necessary for insurance purposes. 
  2. Choose an Insurance Provider: Select an insurance provider that offers coverage specifically for jewelry. Some homeowners or renters' insurance policies include jewelry coverage, but you may also consider specialized jewelry insurance companies. 
  3. Review Coverage Options: Ensure that the insurance policy covers loss, theft, damage, and accidental loss. Verify that the coverage amount reflects the current value of your jewelry as stated in the appraisal. 
  4. Provide Documentation: Submit the appraisal and any other required documentation to the insurance provider. This helps establish the value and authenticity of your Graff diamond jewelry. 
  5. Keep Records: Maintain a copy of the insurance policy and any related documents. It’s also wise to keep updated photos and records of your jewelry for reference. 

Graff typically releases new collections or designs annually, often unveiling them during major jewelry events, such as Baselworld or the Haute Couture shows in Paris. Graff may also introduce new pieces or limited-edition designs throughout the year in response to trends, special occasions, or anniversaries. Graff’s approach combines regular updates with exclusive launches to keep their offerings fresh and exciting for collectors and enthusiasts. 

Graff jewelry is renowned for its exceptional craftsmanship and the use of the world's rarest and finest gemstones. Each piece is meticulously designed and hand-crafted by expert artisans, ensuring unparalleled quality and brilliance. Graff is also famous for its involvement in every stage of the jewelry creation process, from sourcing rough diamonds to the final polish. 

Graff is committed to sourcing only the highest quality diamonds, adhering to the strictest ethical standards. Each diamond is carefully selected and comes with a certification that verifies its authenticity, quality, and origin. With Laurence Graff’s extensive experience in handling diamonds, Graff's dedication to excellence ensures that every diamond meets the brand's rigorous standards for cut, clarity, color, and carat weight.

Rare or discontinued Graff pieces can often be found through specialized luxury jewelry dealers, such as 47 Jewelry. 47 Jewelry may offer a range of new and used pieces, including hard-to-find items from past collections such as necklaces, rings, and pendants.  

To preserve the beauty and longevity of your Graff jewelry, it is recommended to have regular professional cleanings and inspections. We recommend investing in aftercare services, including polishing, resizing, and repairing to ensure your jewelry remains in perfect condition. We at 47 Jewelry advise storing your pieces individually in a safe, dry place and avoiding exposure to harsh chemicals or extreme temperatures.